Flo Woolfolk, P.T., went out on her own armed with what she thought was sufficient knowledge: She’d already been a physical therapist for ten years and opened her practice after being the regional manager for a large rehab agency. And she had advice from various friends and associates.
“I went into it with the attitude that I’d make no money personally for three years,” says Flo, “but after that I’d be able to pay myself something.”
But by the fourth year things had not sorted themselves out. “I was past the period that was supposed to make things happen,” she says. “But I still wasn’t doing as well as I wanted. I really didn’t feel like I had control. I didn’t feel that all the advice I was given was working.
“And I was unhappy. My practice was just a lot of hard work and personally I felt like I was a drain on my husband and our personal income.
“I felt so dumb. I didn’t know why my business wasn’t doing better than it was! I knew I needed professional management help, so I watched the Sterling video.”
Flo says she could see the program was what she needed but it still took some courage: “I was scared to death of doing the program. But I did it; I went to Glendale and did the Sterling Program, and after that things changed for sure.
“Using the data in the Management by Statistics course, my staff were made accountable for their production, which made life so much easier. I could see where the problems were, I could tell who needed help and who didn’t. It focused me as a supervisor.
“And it made things even better with the staff. Each person is working more efficiently now, using the administrative tools we learned at Sterling. And now we all share in the excitement of ‘highest-ever’ statistics.
“Income of the practice also increased tremendously,” says Flo. “In fact, it’s more than doubled. The Financial Planning course enabled me to institute real financial planning, so we run a very lean business–money doesn’t just disappear like it used to. So, while the staff does better, I can and do pay myself a six-figure income annually.
“My consultant at Sterling really understands the office of a health care professional. She knows we all tend to operate on a lot of false data, like ‘I can’t pay myself,’ and ‘Collections always drop at Christmas time.’ She guided me through to the light on the other side of all those false ideas.
“It changed my personal life, too,” says Flo. “Paying myself more money enabled me to say to my hubby, ‘Quit your job, it’s making you sick.’ He came with me the first time I went to Sterling, so he came in as my officer manager and never left. It’s been great; we even have the ability to take time off if we want to.
“Before Sterling, I never had the control and knowledge that I could keep the business successful and growing. Now if production drops, I know I can just fix it,” says Flo.
“My goal always was to have a business where people would enjoy coming to work, and that happens now.”